Travellers are doing substantial online research before booking a guesthouse. Generally, they open 2 to 3 booking sites, and on those 3 to 5 establishments each to compare. Their first impression is created by photos. Approx. 60% of people are visual learners and thus need images to interpret a story.

Guests want to see all aspects of the guesthouse they will be visiting. Great images are the ones that capture the feeling of your property as well as the key areas such as bedrooms, bathrooms, views and facilities. Creating the “vibe” in the photos is most important to convey the ambience and show the attention to detail.

If your photos are inadequate, pay an experienced photographer to take a proper set, you will never regret it!

This is an excerpt from a research article by