Booking into a hotel is a costly exercise. As such, customers are particular in their choice of establishment, and the photos are crucial to convincing them. The devil is in the detail, and subconsciously prospective customers pick up the smallest details. As a photographer, you thus have to see everything in the photo and compose your pictures to hide the negatives and highlight the positives. To achieve this everything is important, creativity, angles, composition, lighting and even camera settings play a major roll in creating the perfect set of images. As in all online endeavours, photographs mean the difference between winning loyal customers or losing bookings.